Bradford crisp maker secures appetising investment

A £32,730 grant from the LEP has helped Seabrook, the Yorkshire-based crisp maker, invest in new machinery and create 4 new jobs at the Bradford site. 

Innovating new products 

Seabrook, which currently employs 150 staff, has invested a significant 6-figure sum alongside the LEP grant to help drive its innovation programme, improve production flexibility and boost turnover. 

Kevin Butterworth, marketing director at Seabrook, said product innovation would continue as Seabrook looks to grow and increase its market share by meeting more consumer occasions. 

Mr Butterworth said: “Investment in to our facilities will help improve efficiencies, drive flexibility and help support our innovation launches. The LEP grant has helped us to continue with our growth push, freeing up investment and therefore the funding has been extremely beneficial.” 

Expanding a thriving growth sector

Roger Marsh, Chair of the Leeds City Region Enterprise Partnership, said: “Seabrook is a long-established Bradford company and a really innovative business. We are delighted to have been able to assist in creating a number of new jobs in the region and helping the company to accelerate its expansion plans ensuring the food and drink sector in the region continues to thrive.” 

Partnership working to enable growth 

Seabrook learnt about the programme through Bradford Council and Mr Butterworth said the support the company had received through the application process had been invaluable. He added “We would certainly encourage other organisations to see how the programme can assist them.” 

Bradford Council Leader, Councillor Dave Green, said: "Seabrook Crisps are a well-established Bradford business and it's good to see they are expanding and taking on more staff. I'm delighted they have recognised that this expansion has been aided through help and support they have received from Bradford Council investment officers."