Global digital sports company set to grow in Leeds

Perform Media, a world leading digital sports content and media company is further growing its presence in Leeds by taking new offices at the White Rose Office Park. Perform Media have agreed terms on a 15 year lease to occupy Optim the 40,000 sq ft prominent global headquarters building on the A6110, a key arterial route into Leeds city centre.

David Aspin, founder of Munroe K the owner and operator of White Rose Office Park, commented:

“I’m delighted that Perform Media has decided to join the national and global businesses including HSBC, Capita, O2, WSP, HMRC, Gather & Gather already present on the White Rose Office Park. Following today’s announcement the White Rose Office Park is now fully occupied.

We will now be moving forward as revealed at MIPIM with our plans in collaboration with Schroders, Land Securities and Leeds City Council to promote the area of urban regeneration known ICON (International Centre of New Technology). The total area amounts to 74 acres including the existing White Rose Office Park.

The new station along with this large area of economic regeneration in South Leeds will attract not only new international digital businesses to locate there but will also provide a new area of exciting residential accommodation and two new hotels, a new primary school and a new doctors surgery and A&E unit.

The new station will be the catalyst for this exciting regeneration providing not only new jobs but also housing all located in a car free environmentally and user-friendly area with a train service straight into Leeds City Centre.“

Wayne Cort, Global Director of Property for Perform Media, commented:

“We are excited to be part of the future of the White Rose Office Park, one of Leeds foremost office locations, and it was clear to us that it was the ideal location for our Leeds HQ building. The White Rose Office Park offered not only the unrivalled connectivity our business demands, but the future transport infrastructure and the prominent building position made it the obvious choice.”

Leader of Leeds City Council Councillor Judith Blake added:

“This is welcome news for Leeds and offers further evidence of the growing reputation of the city as a leading hub for the digital sector. A major world-leading company like Perform Media further investing in Leeds and strengthening its relationship with the city by expanding is fantastic and is a great reflection of how Leeds is now viewed on a global level which should be a source of real pride.”

Roger Marsh OBE, Chair of Leeds City Region Enterprise Partnership, commented:

“I’m delighted that the Perform Group has decided to grow its presence in the City Region and that the LEP, Leeds City Council and White Rose office Park have been able to work together to support this significant investment. By working in partnership the public and private sector are able to attract innovative international businesses such as Perform Group, which in turn create exciting career opportunities that ensure that the region is able to offer jobs for the world class talent it produces.”

The letting agents representing the White Rose Office Park and Munroe K were CBRE, Jonathan Shires; JLL, Jeff Pearey and Adam Cockroft of Cushman Wakefield.

Jonathan Shires, Senior Director of CBRE:

“The addition of Perform Media to White Rose Office Park compliments and enhances the exceptional tenant line up at the Park. Their choice to relocate to Optim is testimony to the quality of accommodation, on site facilities and hands on management which is offered by Munroe K at White Rose Office Park.”

Jeff Pearey, Lead Director JLL - Yorkshire and North East commented:

“White Rose Office Park has always attracted substantial occupiers, this latest letting to Perform Media, at the gateway to scheme is a testament to the growth of Perform’s business and their investment in Leeds. It is a great achievement for the development and is a springboard for the next exciting phase of the Park.”

Adam Cockroft, Partner of Cushman Wakefield commented:

“The recent transaction to Perform Media at White Rose Office Park demonstrates the breadth of reach of the campus to all sectors of occupier, now further diversifying our client base into the media sector.”