Social Media Breakfast Club - 13 February - 23 April 2020

Location - Leeds. Learn the best practices for social media in a series of 6 free sessions covering Twitter, Facebook, LinkedIn, visual media, blogging and strategy.

Social media teacher, Liz Cable is joining Ad:venture to deliver a series of sessions on social media for businesses. 

Across six sessions, Liz will go beyond simple marketing tips to building relationships, whilst gaining a reputation for expertise in your niche. The software, apps and tools recommended are all free or low-cost. 

When and where?

Location: Leeds Central Library, Sanderson room, 3rd floor

Date: Thursday 13 February - Thursday 23 April 2020

Time: 9:00am - 12:30pm

Who should attend?

  • Please register for a place if you are a business under three years old with a desire to grow and employ people.
  • If you are a complete beginner, we recommend attending “Going Social” before any (or all) of the other workshops. 

Find out more

Sessions

Going Social - Thursday 13 February 2020

  • Why Twitter is the best place to start
  • Hashtags, how to find them, how to use them
  • Finding your audience and getting their attention
  • Lists – Twitter’s secret killer feature
  • What to tweet
  • Which platform to use when
  • Why you need a LinkedIn account.
  • What is social advertising, how does it work (and how much does it cost)?
  • Hosted, Earned, Owned and Paid for media
  • Your LinkedIn profile make-over

Facebook vs LinkedIn - Thursday 27 February 2020

  • Which platform to use when
  • Why you need a LinkedIn account.
  • What is social advertising, how does it work (and how much does it cost)?
  • Hosted, Earned, Owned and Paid for media
  • Your LinkedIn profile make-over

Visual Media - Thursday 12 March 2020 

  • Pinterest, Instagram and Snapchat – which one is right for you and your customers?
  • How to get your content seen
  • Content planning for visual media
  • Herding cats – how to get your viewers where you want them
  • Live video – should you take the plunge?

Blogging for Business - Thursday 26 March 2020

  • WordPress versus Medium (other platforms are available)
  • Finding your voice, finding your audience
  • 57 varieties of a blog post
  • How to be found – writing for search engines and your audience
  • Joining the 'blogosphere', finding your business fans

Social Media Strategy - Part 1 - Thursday 9 April 2020  

  • Bringing it all together – choosing platforms and planning campaigns
  • Content and Engagement planning
  • Using other people’s platforms, reaching other people’s audience
  • Scheduling tools, editing tools
  • Curating vs creating content

Social Media Strategy - Part 2 - Thursday 23 April 2020  

  • Online Community Management
  • Measuring Success
  • Return on Investment for your time and attention
  • Self-sustaining social media
  • What if it’s really not working?

Find out more

Leeds Trinity University is proud to be part of Ad:Venture; a business support programme aimed at helping businesses in the Leeds City Region with real growth potential to achieve their ambitions. We are looking to support businesses that have ambitions to grow and create jobs. The project is supported by the 2014 to 2022 European Regional Development Fund Programme.