Profiling the customer

The value of retention including the cost/benefit equations.

Profiling your customers

Acquiring a new customer can cost five times more than retaining an existing customer. This session will show you how to identify your customers' wants, needs, likes, dislikes, hang-ups, and barriers to purchase, and how they spend their money.


Thursday 28 January, 9:30am - 11:30am

What can I expect?

  • The rules of successful customer profiling
  • How to better understand the customer journey
  • How to apply customer insights to business retention strategy


This forms part of a series of webinars being delivered by Greenborough Management Limited on behalf of the Leeds City Region Enterprise Partnership (LEP).

The programme offers a package of support to help businesses to understand the full range of finance options and products currently available, as well as support then to find the ones most suitable for their business.

For more information, visit