Case study: Soul Cafe Connect

West Yorkshire business to double its annual turnover after the LEP provides fully-funded business coaching through the Strategic Growth Programme.

Husband and wife team John and Joanne Mead have built a thriving business over the last five years from an interest in crystals and gemstones and their wider healing and spiritual benefits.

The business Soul Cafe Connect, is on target to double its annual turnover for the second consecutive year resulting in expansion plans being made to continue this rate of growth and development in the coming years.

To assist them with the business growth and development, John and Joanne enrolled on the newly launched Strategic Growth Programme. Through the programme they worked with dedicated Strategic Growth Manager James Smith who understands the growth challenges SME’s face.

James worked with the couple to develop an effective plan for growth by setting specific objectives and identifying areas for improvement within the business. “James has been excellent. He has helped us to focus on the growth opportunities for Soul Cafe Connect which were highlighted in our conversations with him and by using the GROWTHmapper® Diagnostic Tool.”

The programme meant they also received support from external Growth Coach Peter Hanson from Strategy to Succeed to address their growth actions. “Our experience of the Strategic Growth Programme has been very positive so far and we would recommend it to any business which is looking to grow.”

More details on Soul Cafe Connect are available at SoulCafeConnect.


The Strategic Growth Programme is designed and delivered by Oxford Innovation Advice on behalf of Leeds City Region Enterprise Partnership (LEP). The programme is part-funded by the European Regional Development Fund (ERDF) and the Leeds City Region Growth Deal - a £1 billion package of Government investment to accelerate growth and create jobs across the Leeds City Region.

Contact us and apply

If you would like to apply for support or learn more about the Strategic Growth Programme, contact a member of the Oxford Innovation Advice Strategic Growth team directly or email your enquiry to the team.