Start-up digital marketing agency Modo25 in Leeds accelerates the launch of innovative software to help retailers make better digital marketing investment decisions with investments from the LEP.

Start-up builds new technology to eliminate marketing risks

Modo25 is a digital marketing agency in Leeds providing in-house marketing and technology services globally. CEO and Founder John Readman was keen to build a technology and software to resolve common challenges retailers experience surrounding budget and media planning.

The start-up was able to access innovation support from the LEP to accelerate the build and launch of its first product, BOSCO™ - a digital marketing index that explores how different digital marketing spend scenarios will work.

Without the support from the LEP, we wouldn't have been able to accelerate and launch our first product as quickly as we did.

John Readman CEO and Founder

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